Case study · Strategy and print
A strategic plan people actually read.
Piedmont Police Department's 2021 to 2024 Strategic Plan, designed and photographed so residents could read it, and see their own community in it.
- Piedmont Police Department
- Public safety
- Strategy, print, photography
- 2021 to 2024
- 24
The ask
“We want to be transparent with you, our residents, about our police department's policies and procedures. We acknowledge that, while we strive to employ progressive policies and a culture of accountability among our ranks, we can always do better.”
What we did
We built the book around the department's vision, mission and three values, turned five key imperatives into chapters with strategy tables anyone can scan, and photographed the real people behind it: dispatch, patrol, records. The plan went out in print, as a PDF and as a digital flipbook.
The showcase
Page by page.
Built on values
Three words that shaped every page.
- IntegrityOur organizational legitimacy is based on the ethics and honesty of each employee to ensure we earn and maintain trust.
- ProfessionalismAs dedicated employees, we are committed to and accountable for providing outstanding service.
- RespectWith each personal encounter, we treat all with dignity and acknowledge the need for voice and listening in order to build trust and find solutions.
The shoot
Real people, real work.
Behind the scenes
How we got there.
- 01
Listen
The department's focus groups with ten community groups, city staff and every officer and dispatcher, then a two-day team workshop that set the plan.
- 02
Write
Chief's message, vision, mission and values, five key imperatives, and a strategy table with a lead, a funding source and a due date for every line.
- 03
Design
A book system in the department's colors: value spreads, imperative chapters, and infographics for 39 personnel, 11K residents and 3,755 homes.
- 04
Shoot and print
On-site photography in dispatch and on patrol, print production, the PDF and the flipbook on the city's site.
The result
What changed.
“I thought of 440 CREATES a few days ago when I received a call from a law enforcement colleague who was thoroughly impressed with the Department's strategic plan. He literally said it was the best he's ever seen! ... We could not have produced what we did without 440 CREATES.”
Sound like you?
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