Case study · Brand identity
A neighborhood roaster, ready for the shelf.
Zocalo Coffee's bags and cans carry the San Leandro cafe's warmth onto the shelf, with a label for every roast.
- Zocalo Coffee
- Food and drink
- Branding, packaging
- Bags, cans, label art
The ask
“Zocalo's coffee was already loved in the cafe. It needed packaging that could say the same thing from a shelf.”
What we did
We gave each roast its own illustrated label, Ascender, Shadow Caster and Flourish among them, and wrapped the cans in Zocalo's mark and California poppies, so the line reads as one family from across the room and as one roast up close.
The showcase
Every roast, its own story.
Behind the scenes
How we got there.
- 01
Listen
The roasts, the cafe, and the shelves the bags would sit on.
- 02
Create
Label art per roast, the can wrap, the Zocalo mark at every size.
- 03
Refine
Color and type checked at arm's length and in hand.
- 04
Launch
Print-ready files for bags and cans.
The result
What changed.
- A label for every roast that customers can tell apart at a glance
- Cans that carry the cafe's mark and poppies
- One family on the shelf, one story up close
Sound like you?
Your product deserves a shelf people reach for.
Cafes, makers and local brands: packaging that carries your name home.