TRANSPARENCY, UNITY, PROGRESS: VITALS
• LOCATION: Piedmont, California
• LONGEVITY: Since 1907
• COMMITMENT: Quality service in an honest, ethical and impartial manner.
• FOCUS: We strive to reduce crime and improve public safety by engaging with our community and utilizing innovative technology.
STRATEGY
• Develop a unified and visually compelling brand identity that reflects their commitment to integrity, professionalism, and respect.
• Formulate and execute a strategic plan that aligns with the department’s vision and mission.
• Conduct community focus groups to gather insights, feedback, and perspectives from Piedmont residents
• Create client comfort around transition while improving patient relations through metric measured means
• Create visually appealing and informative marketing collateral that communicates the department’s values, initiatives, and commitment to community safety.
STRATEGIC PRIORITIES:
Create a distinctive communication campaign for the Piedmont Police Department’s Strategic Plan 2021-2024 to instill public trust, showcase their unwavering commitment to integrity, professionalism, and respect, and foster a strong sense of community through transparent and empathetic communication.
SCOPE OF WORK
STRATEGIC PLAN
WEB DESIGN
BOOK DESIGN
MARKETING COLLATERAL
PHOTOGRAPHY
VIDEO PRODUCTION
“I thought of 440 CREATES a few days ago when I received a call from a law enforcement colleague who was thoroughly impressed with the Department’s strategic plan. He literally said it was the best he’s ever seen! …
We could not have produced what we did without 440 CREATES.”
– Chief Jeremy Bowers, Piedmont Police Department
THE CAMPAIGN BRAND:
THE DETAILS:
COLOR FAMILY:
