VITALS
• LOCATION: Oakland, California
• LONGEVITY: 1/2 Century of Serving The Bay Area
• PASSION: Providing Peerless Individualized Care.
• SPECIALTY: Customized Patient Care Treatment Plans
STRATEGY
• Rebrand well-known practice Righellis and Associates to Hillside View Orthodontics
• Build a narrative arc centering the relationship of the leading orthodontists
• Cultivate trust for the new practice
• Create client comfort around transition while improving patient relations through metric measured means
• Deploy model brand exemplifying quality of care the practice has for its patients’ communities.
REBRANDING PRIORITIES:
Reposition Dr. Ikeda with a new image, value proposition and her history – while still focusing on the Practices’ well-established; well-liked service offerings.
SCOPE OF WORK
BRAND IDENTITY
MARKETING COLLATERAL
WEBSITE
SIGNAGE
VIDEO PRODUCTION
PHOTOGRAPHY
THE BRAND:
THE PROCESS:
COLOR FAMILY:
PAST / PRESENT:
RENIE IKEDA, D.D.S., MS
★★★★★
5 stars is not enough!
“440 Creates is a talented team that really gets in there to understand your business and your goals. They are professional, experienced, and easy to communicate with.
My orthodontic practice HILLSIDE VIEW ORTHODONTICS needed a new logo and a rebrand. 440 Creates helped me develop a strategic plan that included a new brand identity, a website, a video and a variety of other business designs, including my outdoor signage. My brand now represents my practice, and I couldn’t be happier with the results!”