TRANSPARENCY, UNITY, PROGRESS: VITALS
• LOCATION: Piedmont, California
• LONGEVITY: Since 1907
• COMMITMENT: Quality service in an honest, ethical and impartial manner.
• FOCUS: We strive to reduce crime and improve public safety by engaging with our community and utilizing innovative technology.
STRATEGY
• Develop a unified and visually compelling brand identity that reflects their commitment to integrity, professionalism, and respect.
• Formulate and execute a strategic plan that aligns with the department’s vision and mission.
• Conduct community focus groups to gather insights, feedback, and perspectives from Piedmont residents
• Create client comfort around transition while improving patient relations through metric measured means
• Create visually appealing and informative marketing collateral that communicates the department’s values, initiatives, and commitment to community safety.
STRATEGIC PRIORITIES:
Create a distinctive communication campaign for the Piedmont Police Department’s Strategic Plan 2021-2014 to instill public trust, showcase their unwavering commitment to integrity, professionalism, and respect, and foster a strong sense of community through transparent and empathetic communication.
SCOPE OF WORK
STRATEGIC PLAN
COMMUNITY
FOCUS GROUPS
WEB DESIGN
BOOK DESIGN
MARKETING COLLATERAL
PHOTOGRAPHY
VIDEO PRODUCTION
“I thought of 440 CREATES a few days ago when I received a call from a law enforcement colleague who was thoroughly impressed with the Department’s strategic plan. He literally said it was the best he’s ever seen! …
We could not have produced what we did without 440 CREATES and I thought you would enjoy hearing that feedback!”
– Chief Jeremy Bowers, Piedmont Police Department
THE CAMPAIGN BRAND:
THE DETAILS:
COLOR FAMILY:
